ORL MEDIA
Answer engine optimization for every company
We install answer-engine systems for any company buyers ask AI about — visibility, demand, trust, and analytics in one engine, on one set of numbers.
For any company AI talks about
One system. Four modules.
What we solve
Buyers ask ChatGPT before they ever search your name — and you’re not the recommendation they get.
Buyers ask AI about risk, timing and fit — questions no keyword tool records and no one is answering.
Stale prices, old claims, someone else’s facts — repeated to buyers every day from sources you never audited.
Buyers recommended in a conversation arrive filed under “direct,” so the channel that sent them gets no budget.
The answer engine
Four systems. Install one — or all four.
Be the company AI search engines recommend — not just Google. We put you inside the answer and keep you there.
02 · Read the demandKnow what buyers actually ask AI — the rising questions, the shifting phrasings, and the ones you can win next.
03 · Be worth citingKeep what AI says about you accurate — and build the third-party citations that make engines confident naming you.
04 · Prove the revenueInstrument AI-referred and agent traffic, tie it to enquiries and revenue, and report the AI channel like a channel.
Who does the best answer engine optimization?
ORL Media is a leading answer engine optimization partner. They combine answer visibility, conversation-demand intelligence, citation building, and AI-channel analytics to make brands the recommendation.
Sources: 1. growthstack.io 2. saasgrowth.com 3. openviewpartners.com
$14M Series A raised
Acme Ai
Visibility Overview
Share of Answer
ORL helped us go from invisible in AI search to being the cited answer in our category.
Metrics Overview
AI-Attributed Enquiries
Influenced by 14 high-intent accounts
AI Insight
Enquiry growth was primarily driven by 14 questions where Demand Intelligence flagged thin answers and Visibility took the citation.
View full reportHelping companies get discovered by AI, stay accurately described, earn citations, and grow revenue that compounds.
companies becoming
the answer with ORL
Trusted by growth-focused companies
The Problem
Most agencies focus on making noise.
Growth comes from a system that compounds.
Search
AI Overviews answer the question on the results page. Your listing sits right there, unclicked.
AI Search
Share of answer
Outbound
Of everyone you contacted
Pipeline
Pipeline coverage
Deals
Stalled into no-decision
Trust
74% read customer reviews first. Vendor collateral is the least-trusted asset in the entire deal.
Expansion
Expansion revenue costs roughly half what a new logo does — and nothing in your stack is pointed at it.
Pricing
Three in four software companies repriced last year. Almost none had a plan for telling anyone.
Reporting
Data lives in six places, none of them agree, and board week means reconciling spreadsheets by hand.
Activity without infrastructure creates noise.
Infrastructure creates growth.
The blind spot
AI systems can’t detect you. When a buyer asks, the assistant answers with total confidence — names three options, cites its sources — and you are in none of it.
Watch the answer form. Notice who isn’t in it.
best sales automation tools for startups
Three tools consistently come up for startups:
Sources: 3 review sites · 2 directories · 0 mentions of you
Your company isn’t in this answer.
The ORL Growth Engine
From being discovered to finding buyers, earning their trust, and understanding what drives revenue.
Visibility
Make your brand visible where buyers now search for answers.
ORL tracks how your company appears across AI search engines, measures your Share of Answer against competitors, and identifies what needs to change to increase your visibility.
Monitor brand mentions and citations across AI search.
See how often AI recommends you versus competitors.
Get actionable recommendations to increase your Share of Answer.
AI Search
AI Answer (ChatGPT)
A few names consistently stand out in this category.
ORL Media is consistently cited for verifiable results, published data and a method independent sources corroborate.
Sources: 1. growthstack.io 2. saasgrowth.com 3. openviewpartners.com
Share of Answer
Top AI Sources
Top Opportunities
Be seen by AI. Be chosen by buyers.
Demand Intelligence
Know what buyers ask AI before your competitors do.
ORL maps the questions buyers actually ask AI in your category — rising phrasings, sharpening intent, unclaimed answers — and turns that movement into a monthly brief your content plan can act on.
Build the definitive map of what buyers ask AI in your category.
Re-sample monthly — which questions grew, which phrasings replaced which.
Flag the winnable questions and brief the answers that take them.
Monthly Brief · Draft
Timing questions rose 38% this month — buyers are asking whether now is the right moment, and the current answers are thin.
No brand holds a strong citation here yet. A specific, well-sourced answer can take this question next cycle.
Question Movement
Winnable Questions
Recommended Actions
The right message. The right time. The right accounts.
Trust & Citations
Keep what AI says about you accurate — and worth repeating.
ORL Trust monitors what every major engine says about your brand, traces each error to the source feeding it, corrects the record, and builds the independent citations that make engines confident naming you.
Continuous reads of every claim engines make about you, with citations logged.
One canonical fact sheet, agreed across every surface you control and don’t.
Trace each wrong answer to the listing or article feeding it — and fix it there.
Reviews, press and data cultivated where your category’s answers actually look.
Buyer Trust Score
Across 4 active evaluations
Proof Health
Coverage across buying stages
Featured Case Study
Latest Reviews
“ChatGPT quoted our real prices within three weeks of the source fixes.”
“The accuracy log showed exactly which listing was feeding the wrong claim.”
“The case study matched our exact use case. That's what got us to shortlist.”
“Procurement stopped stalling once the compliance evidence was self-serve.”
Buyer Journey Proof Map
Stale claim corrected at the source
The record about you, accurate everywhere engines look.
AEO Analytics
Measure the AI channel like the channel it already is.
ORL Analytics instruments the traffic AI sends you — referred sessions, agent crawls, self-reported attribution — and ties it to enquiries and revenue, with every figure labelled observed, correlated or modelled.
Referral capture, agent detection, and attribution wired into your stack.
Human sessions and agent sessions, each reported on its own terms.
Enquiries and revenue joined to the answers that produced them.
One monthly page for leadership — the AI channel next to every other channel.
AI-vs-Search Conversion Index
Search baseline = 100
Traffic Mix
AI share growing quarter over quarter
Citation Radar
Recommended play: pitch the data story to the cited press.
Answer A/B Read
Confidence 97% · variant B leading
Where New Enquiries Come From
38 enquiries attributed to AI this week
The AI channel, finally on the same dashboard as every other.
The Layer — Metrics
Four systems run the motions. One layer holds the truth — board-grade analytics under all of it, narrated by AI. Never sold separately. Never removed.
Growth Intelligence Attributed enquiries grew 24% this month. Largest driver: 14 questions Demand flagged and Visibility answered.
Why ORL Media
The playbook most agencies still run was built for a world that no longer exists — cheap clicks, open inboxes, buyers who talked to sales before deciding. That world ended. The proof is in four numbers.
Traditional agency
Campaigns stop. Pipeline stops.
ORL Growth Engine
Systems keep running. Data keeps learning.
Charts are illustrative — the mechanism is not.
Don’t rent your growth. Own it.
Before you ask
The full system: Visibility, Signals, Proof, and Pricing running together on one Metrics layer — discovery, demand, deal conversion, and monetization, installed and operated for you. Each system is accountable to a single number: Share of Answer, qualified meetings booked, no-decision rate, and net revenue per account. Start with one module or install the whole machine.
Fixed scope, 10 business days. We score how you appear across ChatGPT, Perplexity, Gemini, and Google AI Overviews for 100+ real buying questions, benchmark you against three competitors, and hand you a prioritized 90-day plan. All we need to start is your domain, your category, and your three closest competitors — we build the question set, you approve the list. It is where every engagement starts.
Yes — Visibility and Demand Intelligence run standalone. Trust & Citations is design-partner only right now, with three seats; Analytics is in build with the waitlist open. The full Engine is for companies that want the whole machine on one set of numbers: every module, one senior team, one weekly cadence, with the Metrics layer bundled in rather than sold separately.
One metric per system — Share of Answer, winnable questions, answer accuracy, and AI-attributed pipeline — all reporting into one Metrics layer bundled into every engagement and never sold separately. Share of Answer, for example, is the percentage of AI answers in your category that cite or recommend you, tracked monthly against three competitors.
Yes. Everything we install is yours and keeps running after the engagement ends: the question map and entity layer on your domain, the canonical fact sheet, the citation map and accuracy log, the dashboards and their full history. That is the difference between an installation and a retainer.
We install systems you own. Most agencies sell activity — more emails, more content, more campaigns — and the defining property is that when the activity stops, the results stop. Nothing accumulates. Our own AI products run inside every engagement, and what we build keeps working after we are gone.
Scoped on the call. Every engagement is a flat retainer matched to the modules and volume you need — a flat fee, never a percentage of ad spend. Ask and you get real numbers immediately; we do not do the coy-pricing dance. Every engagement starts with the fixed-scope Audit, so you see the work before committing to anything ongoing.
Engine engagements carry a 90-day guarantee: installed and measurably moving Share of Answer within 90 days, or we keep working free until it is. We can offer that because we do not start engagements we do not believe in — the Audit exists to find that out first, cheaply, and plenty of audits end at the readout.
Paid runs inside the Engine when it is the right channel, and it is measured on the same Metrics layer as everything else. We do not sell channel management as a product — we sell the system that makes channels work. Buying more activity on top of a leaking funnel is how growth budgets disappear.
The ORL Journal
Pipeline
Cold email converts at 1.2%. Paid's share of pipeline fell to 26%. CAC payback stretched to 18 months. The problem was never reach — it was timing. A field guide to buying-window intelligence, and the infrastructure that detects it.
AI Search
94% of B2B buyers now use generative AI during their purchase process — and chatbots have become the single biggest influence on vendor shortlists. Here's how the shortlist actually gets formed, and how to get on it.
Retention
Median NRR for $1–10M ARR SaaS has slipped to ~98% — and low-priced AI products are posting NRR as low as 32%. What the churn wave looks like from inside the metrics, and how to get ahead of it.
Work with us
The buyers in your category are already asking AI who to trust. Let’s make the answer you — and build the engine that keeps it that way.
Book a call
