Case Study Coming soon
An AEO engagement, measured end to end
A client case study published the way we score audits: baseline Share of Answer, the interventions, and the movement — with the full question set attached.
ORL Media · Knowledge Center
Resources
Insights, research, frameworks, and tools to help companies win in AI Search.
Guide 31 min read
Buying windows: the missing layer in modern GTM
Cold email converts at 1.2%. Paid's share of pipeline fell to 26%. CAC payback stretched to 18 months. The problem was never reach — it was timing. A field guide to buying-window intelligence, and the infrastructure that detects it.
Research 7 min read
The AI churn wave is real. Your NRR already knows.
Median NRR for $1–10M ARR SaaS has slipped to ~98% — and low-priced AI products are posting NRR as low as 32%. What the churn wave looks like from inside the metrics, and how to get ahead of it.
Guide 6 min read
Share of Answer: the visibility metric that replaced rankings
Average position measures the wrong thing now. How to instrument, benchmark, and grow the percentage of AI answers that name your brand — the number that decides whether you make the shortlist.
Guide 5 min read
Churn announces itself 90 days early
Almost nobody churns on renewal day. Usage slips, tickets pile up, engagement fades — weeks before the email arrives. The anatomy of a preventable churn, and the system that catches it.
Research 6 min read
CAC payback hit 18 months. The old pipeline math is dead.
Paid's share of B2B SaaS pipeline fell from 34% to 26% while organic climbed to 27%. What stretched payback periods mean for how founders should fund pipeline in 2026.
Research 6 min read
Your newest competitor runs at $4.4M revenue per head
AI-native startups are reaching $100M ARR in months, not years — and undercutting incumbents while they do it. An honest look at what still defends a SaaS moat in 2026.
Research 5 min read
Lean by design: the $100K-per-employee operating model
Median revenue per employee at $1–3M ARR is now ~$100K, a full-time marketer is the exception rather than the rule, and CMO tenure averages under two years. How small teams re-architect growth work.
Research Coming soon
The AI Visibility Index
Recurring research scoring how often AI engines name the leading brands in a category — methodology, movers, and what separates the cited from the invisible.
Template Coming soon
AI Visibility Audit Checklist
The pre-audit worksheet we run before any engagement: entity coverage, citation surface, crawlability, and the questions your category is asked.
Guide Coming soon
Schema Markup for AI Search
Which structured data actually changes how engines understand a brand — Organization, Service, FAQ — and the markup that is wasted effort.
Guide Coming soon
Entity SEO, explained
Engines reconcile brands into entities, not keywords. How the reconciliation works, and how a brand becomes one coherent entity everywhere it appears.
Tool Coming soon
AI Readiness Checklist
A self-serve check on how prepared your site is for AI crawlers and answer engines — llms.txt, robots posture, render path, and citation surface.
News Coming soon
ChatGPT Search: what the latest update changes
Running notes on engine updates that matter for brand visibility — what changed, who it affects, and whether it warrants action.
Guide Coming soon
Knowledge Graph Fundamentals
Where engines get their facts about you, how the graph is assembled from your site and third-party sources, and how to correct it when it is wrong.
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